Funnel Strategist & Copywriter

Leadership and Productivity Coaches...

No more chasing clients. Let your funnel do the selling for you... on autopilot.

I help leadership and productivity coaches attract qualified leads and turn them into paying clients on autopilot (through high-converting authority funnels.)

BOOK A FREE STRATEGY CALL >

Every part of your funnel is a masterpiece

Landing Page

Copy
Design
Full tech setup, automation, & integration with email platform built for you in Systeme.io (or communication with your systems expert)
Revisions

Email Copywriting

Subject lines
Preview text
Email content
Call to action
Email strategy
Revisions

Lead Magnet

Brand & target market research
Title
Content
Call to action
Revisions

Content Cluster

8 blog posts (authority-building content cluster)
Repurpose for socials
Visibility strategy to drive traffic to your funnel

Hey, I'm Catherine,
A funnel copywriter & strategist

As a medical doctor-turned-copywriter, serving people has always been at the heart of what I do. But when I began helping coaches like you, I noticed a common struggle — the constant hustle to grow an audience, attract leads, and still have energy left to serve clients.

You’re posting, creating freebies, maybe even running ads — yet the leads aren’t converting as well, and the consistency just isn’t there. You've even tried freebie funnels that go silent after the welcome email and complex sales funnels that promise automation but end up cold and empty.

The problem isn’t you — it’s that most funnels focus on the transaction, not the trust. What’s missing is a way to position you as the go-to authority. That’s where the authority funnel comes in.

Okay, so ...

What Exactly Is An Authority Funnel?

An authority funnel uses an email-based course to educate, nurture, and build trust with your audience — so by the time you make your offer, they already see you as the expert they want to work with.

It’s a welcome, nurture, and sales sequence all in one package
Trains your new subscribers to open & anticipate your emails
You can track your engagement with your subscribers
Positions you as the go-to authority in your niche
Skyrocket subscriber growth
Build once, convert forever

My Services

SELECT YOUR PACKAGE

I'm so excited to start building this for you...

Launch pad package

Perfect for coaches who are starting from scratch and don’t yet have a high-converting funnel in place.

Get a fully functional list-builder funnel system in 4 weeks.

List-builder lead magnet (e.g. eBook)
Landing page (2 versions for the sake of split testing)
Thank you page
Delivery email
2–3 welcome emails
Full tech setup & integration with an email platform
30-day post-launch support to ensure smooth running and tweaks if needed

SCHEDULE A CALL

Authority funnel package

Designed for coaches with a mid- or high-ticket signature offer who want to be seen as the go-to expert in their field.

Get a fully functional authority funnel system in 6 weeks.

Authority funnel lead magnet (A custom-designed email-based course)
Landing page (2 versions for the sake of split testing)
Thank you page
Additional nurture sequence to seamlessly transition subscribers from the email-based course into your paid signature program.
Full tech setup & integration with an email platform
30-day post-launch support to ensure smooth running and tweaks if needed

SCHEDULE A CALL

Authority engine package

Best for established coaches with a mid- or high-ticket signature offer who want an automated system that works 24/7.

Get a fully functional authority engine in 8 weeks..

Everything in "Authority Funnel Package" PLUS
The authority-building content cluster (8 blog posts)
Repurpose blog posts for socials
Visibility strategy to drive traffic to your funnel
30-day post-launch support to ensure smooth running and tweaks if needed.

SCHEDULE A CALL

Testimonials

Hear what my clients are saying:

A huge asset in building my email list

I’ve experienced Catherine's expertise firsthand when she created a powerful lead magnet for my business. It’s a 5-day email course that has been a huge asset in building my email list.

CAROLINE GIKONYO (LIFE COACH)

Copy so clean

Hi! I'm one of the freelance editors. I just wanted to reach out to let you know that you're one of my favorite writers to edit. Whenever I see your stuff on RTE, I immediately grab it. The topics are always interesting and the copy is SO CLEAN.

EDITOR AT STATIC MEDIA

Wow! I'm impressed!

... Just went through the first two modules of the mini-course and all I can say is wow! I'm impressed!

MARGARET - COPYWRITER

Very insightful

I finished the course yesterday. It was very insightful... I'll give more feedback if I have any. But it was excellent.

KATE - COPYWRITER

More people should know about you

Genuinely, more people should know about you. This is really good content. Thank you.

MY COACHING CLIENT

Building up my subscription!

Last year, Catherine also helped me create a powerful lead magnet for my email newsletter that is building up my subscription.

CAROLINE GIKONYO- LIFE COACH

Thank you Catherine

Thank you Catherine for the lesson on Saturday. I learned that packaging products (i.e. offers) well is key. The data and the practical session stood out for me.

RACHAEL MUANGE PHIGREY - AUTHOR

You are a natural at this

Catherine, you are a natural at this. Breaking down complex concepts into digestible nuggets.

RACHEL M. - MY COACHING CLIENT

Replace the constant hustle with a funnel that does the selling for you.

In the free strategy call, I follow a ‘consult, don’t sell’ sales philosophy. Meaning, regardless if we end up working together or not, I won't hold back any insights and strategy tips in the call with you.

Let's talk 👇

BOOK YOUR FREE STRATEGY CALL >

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